The business of affiliate marketing online undergoes constant changes that require us to adapt and evolve our marketing methods as well as the technical tools we use on a daily basis. Using an affiliate link cloaker, or affiliate link cloaking software used to be something that we considered more for the way our links looked in emails than for functional reasons. That has all changed now though... The past several months have seen numerous changes in the way the search engines, and Google in particular view not just affiliate links, but affiliate review sites, and redirects as well. This is evident in what are commonly known as Google Slaps when even previously long held positions in Google's organic search results disappear overnight. Many affiliate marketers have seen their webpages and websites get deindexed by Google when previously they had enjoyed widespread top rankings for keywords within their niches. Why is this happening, and is there anything we can do about it. The why part of that question is very difficult to answer. Google has long shown that they are more than happy to leave the little guy behind as their search algorithm evolves.

And Google is not the only culprit here either. Many prominent article directories now not only will not allow affiliate links even in the author's resource box, but require a top level domain in order for the link to be included at all. This turns a lot of what affiliate marketers used to consider to be options into standard operating procedure if they want to continue being not just competitive, but profitable in the least. Using a good method to cloak affiliate links is one of the most important things an affiliate marketer can do. There are literally dozens if not hundreds of options available to affiliate marketers to fill this need, but not all of them will do enough to satisfy Google's spiders. And at it's most basic, this has to be an affiliate link cloaker's first job. If the url you promote will not be indexed by the big G then you are at a huge disadvantage from the word go.

And if you are going to go to the trouble of cloaking your links, then why not use a link cloaker that will satisfy not just the article directories, but the search engines as well. Over the past years I have used and ultimately rejected many such link cloaking methods and software titles because they could not meet this need. I have heard many affiliate marketers say that they really only need something that will redirect the reader to their affiliate link since they primarily market affiliate products by writing articles. But why not get twice the effectiveness from your article marketing efforts by taking advantage of the SEO value of the backlinks you get from those same articles? The one constant in the affiliate marketing world is change. If the method you are using to market affilate products does not meet the changing needs in the marketplace, you will be left behind. Keep up on these changes and you will find that you can locate good quality methods to cloak your affiliate links and leave your competition in the dust.

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