When eToroUSA was first founded as the U.S. subsidiary of the internationally successful eToro forex platform, the question in most people's minds was "why"? Why go to the trouble of setting up a whole different company specifically for U.S. forex traders instead of just letting them trade through the main eToro site like everyone else? The answer is simple: in order to provide U.S. traders with forex trading that answers to local rather than general demands. Let's face it, as much as online trading is an international community, local differences still very much come into play. Different countries have different local trading habits, trading attitudes and trading techniques and the best way to cater to everyone's needs is to present them with trading conditions that fit each local community.

EToroUSA is operated by FXSOL, a U.S. based forex broker with many years of experience in transacting forex futures for U.S. based forex traders. Furthermore, eToroUSA is licensed by the NFA, a regulating body whose seal of approval is crucial to the American trader. Because eToroUSA is calibrated to suit the NFA's standards of integrity and accuracy, U.S. traders can be safe that their funds are in extremely professional hands. It is by creating eToroUSA that eToro has managed to reach the U.S. market and present U.S. traders with its revolutionary technology which is truly international in its inventiveness and user-friendliness.

Despite the local nature of eToroUSA, eToro did not want to isolate the U.S. traders from the vibrant eToro community. This is why eToroUSA traders, while trading with a local broker under local conditions, still get the benefit of staying connected with the international eToro trading community which can serve as an important resource for information, strategy exchange and gauging the forex community's trader sentiment. By doing so, eToroUSA brings its traders the best of both worlds – a local approach with global connections. Forex market movement is anything but random: it is affected by many factors that strengthen existing trends, reverse them or create new trends. The key idea is of course trend spotting.

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