Online business directories have garnered a lot of popularity among business owners. Millions of business are using the online business directory pertaining to their specific area and increasing their visibility among a large number of potential customers. However, there are certain facts that need to be kept in mind while submitting a business in these directories.

The Online business directory has become a popular and highly effective way of promoting a business to large number of users / potential customers. The free online directories provide a great platform for entrepreneurs to advertise and market their products and services among millions of users.

The following factors should be considered when one has to submit a business in online business directory:

Strap-line: It is line of the text which is shown with your business on results pages. It captures what your business is about and, if written well, highlights what makes your business stand out. Business-owners should not forget to include a strap-line. Tip: Avoid using a language that screams 'pick me' as it would tend to look desperate, instead you should keep it factual and concise.

Description: It is a brief account of your company, your products and services and should be kept factual and informative. It should range between 50 to 200 words and should be factual. It is very important for your business as this will give a brief summary of your business to the users. Tip: Make sure that the description includes your business name at least 3-4 times and should tell the users about your USP.

Location: This is your address (i.e. street number and name, suburb, town or city, state and postcode). This too is important and make sure you include the correct address. If you want to remain anonymous, then it's better to leave out the street address and enter the suburb/city and state otherwise you won't come up in as many searches.

Opening & Closing hours: Give the exact time of opening and closing hours. This is an opportunity to set expectations for customers so they won't be disappointed if you are not open when they come by after reading a good review about your place (it is indeed a good thing for you). Having incorrect opening and closing hours, can lead to customers being hugely disappointed.

Brands: A list of the brand names you offer. Well, this can be your USP. People often search by brand so include all you offer and list the most popular ones first. Tip: Separate each brand with a comma and do not infringe any trademarks or copyrights that can land you in legal trouble.

Keywords & Classifications: Classifications are a generic business type (e.g. "Eating Places") and keywords are words or phrases that describe your business and users may use to search for businesses like yours. This should be added to enable your listing to appear in the local search engine search results. Keywords have great importance in determining relevance and therefore the order results are shown in. Tip: Choose keywords which are likely to be used by the users.

Update your listing: This is also very important to update frequently. Many online directories (including LocalBuzz!) place emphasis on how current the information is and boost newer listings higher in the local search engine results.

There is no dearth of online business directory as there are many to choose from. Business-owners can submit their business following the guidelines and list their business among the local business listings.

Published at internet-marekting.hahasas.com