With the many content management systems available online, it is likely to pick the unsuitable one for your business website. One of the main factors to consider, aside from ease of use and easy customization, is whether it is optimized or not for the search engines. SEO and your content management system must have that relationship in order to contribute well for your site's success.

Content Management Systems (CMS) allow anyone without technical expertise to update his or her own website easily. The purpose of most open source systems like this is to prevent the hassle of manual web page creation from time to time. Corporate websites are also drawn to CMS once they decide to run a blog campaign for their brand.

Here are some pointers to help you choose a well-optimized content management system:

Optimized Meta Titles and Descriptions
Just like the staple SEO rule: Optimize your meta titles and descriptions. This task must be made available by your chosen content management system if you want some serious SEO going on. Duplicate titles and descriptions mean duplicate pages in the eyes of the search engine. Avoid the trap by choosing a CMS that allows metatag customization for every post or page you create.

URL Rewriting for SEO
Since a CMS are mostly run by dynamic pages, the ugly strings of numbers and symbols are to be expected. However, if your CMS is genuinely SEO-friendly, it must allow you to optimize the URL of each page. It should have a feature to rewrite URLs in terms of words and phrases instead of dynamic strings.

Enables Tagging
Tags used in blog posts have proven to be effective tools in search engine optimization. Tags used in individual pages can help you rank for long-tail keywords. Corporate websites may have difficulty ranking for their most important keywords. Good thing, their corporate blog pages appear in the first page of the search listings simply because they used keywords as tags. That's how powerful they are.

Important On-page SEO Factors like ALT texts, Redirection, Sitemap
There are also other on-page factors that must be present in order to say that your CMS is indeed SEO-friendly. These functionalities make it easier for you to optimize, saving you a lot of time when you do it manually:
* Enables you to insert ALT text on images
* Dynamically generates and updates sitemap page for new content additions
* Redirects pages that are deleted, or moved to a new URL address

An easily-customizable Modx Content Management System – one that can be faithful to the look and feel of your site is important to maintain the brand. When this is coupled with a search-engine optimized content management system, then you have a win-win situation.

Published at internet-marekting.hahasas.com